Kota Kinabalu, Sabah, Malaysia

I'm Sheridan.

👨🏻‍💻‍  UX UI Designer
📍 Sabah, Malaysia 🇲🇾

I design






Hi there! I'm a UX/UI designer from Sabah, Malaysia, affectionately referred to as 'The Land Below the Wind.'

I am passionate about discovering user problems and solving them using user-centered design principles. I strongly believe that design should be accessible to everyone, which is why I'm always exploring the possibilities of no-code design to quickly bring ideas to life.

With a background in marketing, I understand the importance of creating designs that not only look visually appealing but also effectively communicate with the target audience. By blending marketing insights with UX/UI design, I can ensure my creations not only meet user needs but also achieve business goals for a successful outcome. 

Now, I'm actively honing my design skills, staying up-to-date with the latest design trends, seeking new challenges, and exploring opportunities in the UX/UI field. I'm excited to join a team of talented designers who are all passionate about solving user problems. If I've sparked your 'aha' moment by now, let's get in touch!

Discover my career shift into UX/UI Design.

In 2009, I moved to California for college and graduated with honors in B.S. in Business Administration, majoring in Marketing. Throughout my professional journey, I've explored various industries and taken on diverse roles. While consistently fulfilling my responsibilities, I always saw myself proactively identifying user problems and continuously finding better solutions to improve their experiences.

Two key experiences in the U.S. paved the way for my transition into the UX/UI field:

  • In response to the 2020 Covid-19 lockdown, the private high school where I worked at needed a rapid shift from on-site to complete online operations. Taking the initiative, I formulated a plan to upgrade and install necessary tools to convert lectures, consultations, and the front office into a comprehensive online platform. By understanding users’ challenges and designing solutions based on those challenges, the overall user experience of administrators, counselors, instructors, students, and parents at the school improved significantly.
  • During my time at Tesla as a Certified Workstation Trainer, I noticed that the production associates I trained on safe assembly processes had varying needs due to differences in their height, body type, strength, and work experience. My innate trait of 'always putting myself in someone’s shoes' prompted me to go the extra mile, tailoring each assembly process to meet their ergonomic ability. This experience showed me firsthand how understanding user needs can make work more enjoyable, safer, and align with the company's goals.

These experiences highlighted the value and power of UX Design, motivating me to enroll in a rigorous 6-month, full-time UX/UI bootcamp program at UX Academy. This decision proved successful, as it led to a rewarding career change and allowed me to finally pursue what I'm truly passionate about.


Love travelling within Malaysia's neighboring countries – Indonesia, Singapore, Thailand, Vietnam, and more!

Theme Parks

My dream is to visit all the Disneyland and Universal Studios locations around the world.

Restaurant Hopping

Love trying out different restaurants with friends and family.


A big fan of Marvel, Disney, Pixar, and science fiction.


Have played the oboe for more than a decade and own a Josef Oboe.


Delivery + Service


Led in conducting UX research from scratch, redesigning all of the apps and the website previously poorly developed by a third-party company, and overseeing the entire development process after handing off designs to developers.

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Event Planner


Identified users’ current pain points, needs, and goals for event planning, and solved their problems by creating and designing an all-in-one event planning mobile app for the Android OS.

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Made Doordash a fully one-stop platform by seamlessly adding in-demand features such as 'Favorite restaurants and orders', 'Leave a review for both restaurants and drivers', and 'Save orders' into Doordash’s iOS app.

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Home Bakery

Baby Baker

Worked with a local home bakery owner to create and design the company’s branding and responsive sites for desktop, tablet, and mobile screens.

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Time Travel


Identified users’ current pain points, needs, and goals for time traveling, and solved their problems by creating and designing responsive layouts for desktop, tablet, and mobile screens.

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Logo Design

Royal Condo Care

Assisted in creating a logo for a client's condominium care business in Maui, Hawaii, featuring design elements inspired by the local Hawaiian culture.

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Logo Design


The CEO of RWT reached out to me for assistance in creating a logo with a neon theme for their soon-to-be-launched patented delivery bag, Glowbox, which features built-in illumination.

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Flyer Design

Assorted Flyers

This segment showcases a selection of the flyers I have created throughout my career, demonstrating my design proficiency.

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Under Construction

Coming soon

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View case study
How I work

Web Design Process

My streamlined website creation process ensures your site is built efficiently and with a solid structure. Please keep in mind that the timeline may vary depending on your project's size and complexity.


Project Planning & Discovery

Estimated work time: 1 to 2 weeks
  • Understand the purpose of the website, target audience, and client’s desired outcomes through the client onboarding questionnaire.
  • Research competitors to understand industry standards and identify opportunities.
  • Meet with the client to clarify requirements.
  • Finalize project agreements by signing contracts and making deposit payment.

Information Architecture & Ideation

Estimated work time: 1 to 2 weeks
  • Outline the structure of the website, including main sections and subpages.
  • Create low-fidelity wireframes to map out the layout and navigation.


Estimated work time: 1 to 4 weeks
  • Develop mood boards to set the visual direction.
  • Transform all gathered insights into pixel-perfect high-fidelity wireframes.
  • Incorporate user-centric principles into every single design element.
  • Design screens for desktop, tablet, and mobile.
  • Write or gather all necessary content.
  • Gather design feedback from the client using high-fidelity prototypes.


Estimated work time: 1 to 6 weeks
  • Convert confirmed designs into a fully functioning website.
  • Set up the website builder platform and any necessary back-end functionalities.
  • Integrate the client’s website domain.
  • Ensure the website works and looks fantastic on all devices.
  • Optimize content for search engines.

Iterations & Testing

Estimated work time: 1 to 3 weeks
  • Conduct user testing to identify any usability issues and opportunities for improvement.
  • Test all functionalities and screen responsiveness across different devices and browsers.
  • Test website speed and performance.
  • Fix all bugs.

Handover & Launch

Estimated work time: 1 to 2 weeks
  • Finalize all content, test backups, and ensure everything is ready.
  • Move the website from the development environment to the live server.
  • Set up basic SEO and submit the website to search engines.
  • Monitor the website for any issues post-launch.
  • Provide website platform training to the client.

Maintenance & Updates

Ongoing work (please inquire for details)
  • Update content and design regularly.
  • Use analytics to monitor website performance and make improvements.
  • Continuously gather and implement user feedback.
Why choose your services?
Why choose your services?

As a UX/UI designer, I go beyond traditional web design to focus on both the aesthetic and functional aspects of your website. My approach ensures that your website is not only visually appealing but also provides an intuitive and engaging user experience. I specialize in creating designs that are user-centric, making it easy for your visitors to navigate and interact with your site, ultimately enhancing their overall experience and satisfaction. By choosing my services, you are investing in a design that effectively communicates your brand and meets the needs of your users.

But why choose a UX/UI designer over a conventional web designer? Conventional web designers usually specialize as either graphic designers or web developers. While they can create visually appealing or technically sound websites, they often lack a profound understanding of user experience (UX) and user interface (UI) design. This can lead to websites that are not as user-centric or aligned with industry standards.

Do you code?
Do you code?

I have basic coding skills, but my primary focus is on using website builders to achieve results comparable to coding from scratch. Website builders offer numerous benefits, including rapid development and deployment that ensures your website is up and running quickly. This approach also offers cost-effectiveness, including hosting, robust security, stability, and minimal maintenance requirements. By leveraging these tools, I can fully unleash my creativity without being limited by the technical complexities of coding, enabling me to design professional, functional, and aesthetically pleasing websites that deliver an excellent user experience and effectively meet your business needs. The website builders I usually use are Framer, Shopify, Squarespace, Webflow, and Wix.

What services do you offer?
What services do you offer?

I offer a comprehensive range of design services to meet your business needs, including:

  • Website Design: Creating visually appealing and user-centric websites that effectively represent your brand online.
  • Website Redesign: Revamping existing websites to improve aesthetics, functionality, and user experience, ensuring they stay modern and effective.
  • Branding Design: Developing cohesive branding strategies that include visual elements and brand guidelines to establish a strong brand identity.
  • Logo Design: Crafting unique and memorable logos that capture the essence of your brand.
  • UX Design: Focusing on user experience design to ensure your digital products are easy to use and provide a seamless experience for your customers.
  • UI Design: Creating intuitive and engaging user interfaces that enhance the user experience across various devices.

Each service is tailored to deliver professional, functional, and aesthetically pleasing results that help your business stand out and succeed.

How much do your services cost?
How much do your services cost?

The cost of my services varies depending on the specific needs and complexity of your project. Each project is unique, so I offer customized quotes based on factors such as the scope of work, the number of design elements required, and the level of functionality needed. During our initial consultation, I will discuss your goals and requirements in detail to provide an accurate and transparent quote. My aim is to deliver high-quality design solutions that fit within your budget while meeting your business objectives. You can find my service prices here. Feel free to contact me for a personalized quote and to discuss how I can help bring your vision to life.